Nike was

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Nike was formally named in 1978. It is more than the leading brand Adidas, Puma, Reebok, known as "the world in recent 20 years the newly created the most successful consumer company". Nike the company's profits rose from $13000000 in 1985 to about $400000000 in 1994 1985, Nike company's global profits of $13000000, $4800000000 more than the global turnover of the company in 1994. In American, up to 70% of the teen dream is to have a pair of Nike shoes. nike air max (http://www.ismp.org/payment.asp) http://www.ismp.org/payment.asp "Nike" brand has a lot worth mining marketing inspiration. "Nike" marketing secrets in a very good aspect is its marketing communication (Nike 's Marketing Communication). In 1994, "into the Nike" advertising fee of $280000000, is the Procter & Gamble Company advertising fee of about l/9, but the creative attractive Nike marketing communication, to win consumers as the "Nike", make "become the market Nike" goddess of victory (the original meaning of Nike is "the Greek goddess of victory"). Combined with the English first-hand information, the following specific analyses the success Nike marketing communication: how to develop a common consumer mass market from the athletes special shoe market; how to use the "discard the classics and rebel against orthodoxy" advertising strengthening communication; how to borrow from the worship of idols build brand loyalty; how to use animation, computer games close to young children's consumer; how to deeply self psychological consciousness and value to consumers for women. The analysis of the company's marketing plays a key role. cheap nike air max (http://www.ismp.org/payment.asp) http://www.ismp.org/payment.asp Nike company "growth myth": in sixty, the company was founded at the beginning, the scale is small, may at any time to failure. The company's two founders Bowerman and Nate has to wear several hats, the company does not have its own office building and complete operating mechanism. The market share of the first, is among the highest in the more than two times the third Adidas company, 24%. Nike company growth pace has not slowed down. 95 years compared with 94 years, global sales rose 38%, pre tax profit growth of 55%, Nike company share price is rising fast, two years ago for $43 per share, up to $103 per share in 95 years. Many Wall Street investors and analysts in 80 years ago has not been optimistic about the Nike company: "Nike not much the basis for development and prospects." Now doubt: "God loved the creation myth, so he chose us beat all the Nike." Nike myth because "God"? Nate President Nike company replied: "yes, 'the consumer is God'. We have a fantastic -- Nike advertising tools and 'God' dialogue......" cheap air max (http://www.ismp.org/payment.asp) http://www.ismp.org/payment.asp


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