In an image

In an image representative of all the world, Nike is one of the world's most recognized symbol. To understand the Nike success and the enterprise culture, is indispensable for the signs of understanding, because it is so that Nike brand become a commercial logo omnipresent. Because it is too famous, so that in Nike ads only see Nike logo, but did not see the name of the company, because they have a sufficient grasp, people see this symbol is know this is Nike, need not appear a word. It has become a cultural icon, a Nike used to increase brand value, visibility, and the status of icon. cheap air max http://www.ismp.org/payment.asp Not a sporting goods company's brand as it is well known. To prove this point, what is the sign of just ask any one of the Reebok. They may be a blank brain. In fact, Reebok logo with a "vector" represents, it just wasn't ready, let consumers know or want to see it. And Nike in and advertisers into with Kennedy (wicden Kemledy) cooperation, hope this hook marks in all advertisements clearly to be seen. Advertising and marketing company's budget, estimated Yuegaodanian income of 10%, to its symbols deeply engraved in the consumer's mind. cheap air max 95 http://www.ismp.org/payment.asp Why it is so important for Nike corporate culture? The reason is, ancient wisdom "it and USA's just do it" (Just Do It) are inseparable. Nike not only sell sport shoes, which sold is a way of life, which is the key to its success. This sign incentive for people, and the philosophy behind the drive and determination, is related to everyone, whether you Is it right? Athletes. Nike with encouraging words to stimulate consumer. No matter who you are, what is your hair or skin color, you encounter what limitations of physical or social life, Nike persuade consumers, you can do it. It tells people to cheer up, the steering wheel to the life, and take action. Behind to do "in" just ad, is a very American's ideology; however, with the development of globalization, the original is America ideology, has become a worldwide common desire, desire to have a level playing field, can let the people not only in terms of motion, but in every one aspect of life is short of a long struggle. This can be traced back to the America early pioneer spirit, and their desire for success. Nike is undoubtedly the great American dream global marketing, and promote the work ethic; Nike tell its customers, if you are determined, the unremitting struggle, you will surpass others, conquer all. By this method, namely the use of people eager for success, Nike also created a personality and attitude of its own. Through the clever use of a very simple advertising catch phrase, it will be successful in a life attitude into the sale of goods nike air max http://www.ismp.org/payment.asp


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